Most corporate giving programmes are discretionary — expanded in strong years and reduced when conditions tighten. Our approach is different. We believe long-term supply chain resilience comes from building strong pastoral sourcing communities alongside a strong commercial business.
Pastoral communities across Kenya — the foundation of our supply chain and our giving programme.
Our model operates at three levels.
We pay fair and transparent market prices for every animal we source — creating direct economic value at the point of trade.
We collaborate with corporate buyers to support responsible sourcing initiatives within the communities behind the supply chain.
We work with foundations and selected development partners that support long-term pastoral resilience, livestock productivity, and community development within sourcing regions.
These programmes reflect what the pastoral communities we work with have identified as the priorities that most directly affect their long-term wellbeing.
